Sign inGet started

AI Maturity Assessment

Your business has an AI maturity score. Find out what it is.

20 focused questions across five dimensions. Score yourself honestly against a detailed rubric. Get a clear, structured picture of where you stand — and what to fix first.

Get your free score See how it works
✓ Free — no payment required20 minutes · Instant results

20

Questions

5

Dimensions

100

Maximum score

~20 min

Time to complete

If any of this sounds like your business, you need a score.

The assessment was built around the gaps that show up most consistently in automotive businesses that are trying to move on AI and finding it harder than expected.

—

A lead comes in on Friday evening. Nobody follows up until Monday. By then, they've already spoken to a competitor.

—

Your team knows the CRM data isn't reliable. They check with a colleague instead of trusting the system.

—

Leadership talks about AI. Nothing concrete has followed — no budget, no accountability, no plan.

—

When someone leaves, the knowledge they carried about your customers leaves with them.

—

You have automations running. You're not sure if they still work. You find out when something falls through.

—

AI tools are available to your team. Most of them aren't really using them for anything that matters.

—

No-shows happen more than they should — because a reminder simply didn't go out.

—

Your AI strategy exists as a conversation. It has never been written down.

Get your free score

What the assessment covers.

Five dimensions, four questions each — scored 1–5 against a detailed rubric that describes what each level actually looks like in practice.

1 of 5

Data & Systems

AI runs on data. If your data is incomplete, siloed, or mistrusted, every AI initiative you attempt will hit the same wall.

How reliably customer interactions are captured and accessibleWhether your core systems share data automatically or require manual bridgingHow quickly and confidently leadership can get a true picture of performanceHow much your team actually trusts the data in your systems
2 of 5

Process Automation

The highest ROI AI wins in most businesses are hiding in plain sight — follow-ups, reminders, handovers, notifications. Work that happens dozens of times a day and still touches a human.

Consistency of lead handling regardless of time, day, or workloadHow much staff time is spent on appointment coordination and remindersWhether stage changes and job completions trigger the right things automaticallyHow actively your automations are monitored and maintained
3 of 5

AI Tool Adoption

Individual access to AI tools and actual organisational adoption are not the same thing. The gap between them is where most businesses are stuck.

How many people genuinely use AI tools as part of their working dayWhether AI is embedded in customer-facing workflows or confined to individualsWhether there is a defined, governed tool stack or ungoverned personal useWhether AI value is measured in outcomes or felt as a general impression
4 of 5

People & Culture

The technology is the easy part. The harder work is building a team that's capable, willing, and clear on the direction — and leadership that makes that direction visible.

Whether leadership commitment is visible in budget and behaviour, not just wordsHow capable and confident your team is using AI tools for real workWhether AI wins spread across the team or stay with the person who found themHow openly resistance and job security concerns have been addressed
5 of 5

Strategy & Governance

Without a written strategy, a named owner, and a measurement framework, AI initiatives tend to start strong and fade. The businesses that make consistent progress are the ones that treat AI like infrastructure — not a project.

Whether your AI priorities are documented and agreed by leadershipWhether there is a named owner with accountability for AI outcomesHow AI investments are measured and whether results drive decisionsWhether staff have clear, documented guidelines for safe and appropriate AI use

What you get.

Not a traffic-light summary. A structured, specific picture of where your business actually stands — and a clear direction for what to do about it.

A total score out of 100 with maturity band classification — Early Stage, Emerging, Developing, or Advanced
A radar chart showing your profile across all 5 dimensions so you can see exactly where you're strong and where you're weak
A question-level breakdown across all 20 questions with individual scores and your own context captured
A personalised priority identification — your lowest dimension, with a specific recommendation on what to address first
A downloadable PDF report formatted for sharing with leadership or your team
Knowledge base links per question for the areas where you want to go deeper
Get your free score

The businesses making ground on AI right now aren't the ones with the biggest budgets.

They're the ones that started from an honest assessment of where they were — and built from there. The common pattern: invest in data infrastructure first, automate the highest-volume repetitive work second, build AI tools on top of clean automated processes third. Most businesses are attempting step three without having done steps one or two.

The assessment tells you which step you're actually on. That's different from which step you think you're on.

The assessment is the start, not the end.

Your score tells you where you are. What you do about it depends on where you want to go — and how fast.

Tier 1

AI Maturity Assessment

Free

20 questions. A score. A clear picture of your AI readiness across 5 dimensions.

Start here — it's free

Tier 2

AI Readiness Audit

Custom pricing

A 30-day deep engagement. Full systems audit, gap analysis, prioritised 90-day roadmap, and in-person debrief.

Learn more

Tier 2.5

Challenge Sprint

Scoped

Target your single biggest AI blocker. Diagnosed, planned, and resolved in a focused sprint.

Learn more

Tier 3

AI Spine

Scoped

Custom AI infrastructure built end-to-end — data foundations, automation layer, and AI tools — deployed into your operation.

Learn more

Already know what you need to build?

Some businesses don't need a diagnosis. They need a builder.

If you've been in this space long enough to know exactly where your gap is — a specific AI system, automation, integration, or custom tool — we build those. The assessment isn't a prerequisite. If you have a clear brief, or want to develop one through a scoping conversation, the build path is direct.

Start a scope conversation

20 minutes. A score. A clear direction.

The businesses that are ahead on AI aren't smarter than you. They started from an honest picture of where they were. This is how you get that picture.

Get your free score See what's included

Free · No payment required · Instant results